These blog posts represent the opinions of EMFatic and its staff. We frequently update and add to our collection, so check back regularly! If you have ideas or topics that you would like to discuss or see included, don't hesitate to comment and make recommendations! Thank you!!!
So, what’s so important about a logo? A logo is a visual representation of a company. When we see a logo, we see the company. When we think of Nike, we don’t visualize Dave in accounting, we envision the “swoosh.” When we see a car go by with four interlocking circles on the grille, we know that the vehicle was built by Audi, not Deiter and Heinrich in the outskirts of Stuttgart. A logo IS the company in icon form. Continue Reading…
Traditionally, brand building and cultivating a company’s brand image has been the responsibility of the Marketing department. Marketeers, for decades, have prided themselves upon their innate ability to create, design and grow the public image and perception of a business, its products and services. I’m here to tell you that the customer service department has more control over the brand than Marketing could ever dream of!
Okay, I’m as big of a marketing geek as the next guy, but let’s face the reality… Continue Reading…
We all know the famous Four P’s of marketing: Product, Price, Placement and Promotion. There is now a more potent, more powerful “P” than ever before – Perception.
More and more, Americans (and much of the rest of the globe) are moving into a realm of virtual existence. Reality is often overridden by the thoughts and opinions presented in the blogosphere. Online, people see, comprehend and internalize content. What is there becomes their understanding of the topic at hand. This is great in that people now have nearly the entire body of human knowledge available to them …and only a few keystrokes away. At the same time, this can become problematic. Continue Reading…
Branding is when a cowboy takes a scorching hot chunk of iron and applies it to the hide of a steer. The result is a permanent scar that identifies the steer with its herd. So, what does this have to do with marketing?
It is the basic observation that a company’s brand is a long-term defining mark the sets a business apart from other businesses. It is how the public can identify the business. I have heard it said that the brand is the “personality” of the company. I think that it goes beyond personality. A brand is the sum total of a person’s understanding, attitudes and beliefs about a product or service (multiplied across the market population). Just like the poor ol’ cow, it doesn’t wash off when it rains. Continue Reading…
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