The Key to Branding

Traditionally, brand building and cultivating a company’s brand image has been the responsibility of the Marketing department.  Marketeers, for decades, have prided themselves upon their innate ability to create, design and grow the public image and perception of a business, its products and services.  I’m here to tell you that the customer service department has more control over the brand than Marketing could ever dream of!

Okay, I’m as big of a marketing geek as the next guy, but let’s face the reality… Continue Reading…