¡Viva Los Logos!

So, what’s so important about a logo? A logo is a visual representation of a company. When we see a logo, we see the company. When we think of Nike, we don’t visualize Dave in accounting, we envision the “swoosh.” When we see a car go by with four interlocking circles on the grille, we know that the vehicle was built by Audi, not Deiter and Heinrich in the outskirts of Stuttgart. A logo IS the company in icon form. Continue Reading…