These blog posts represent the opinions of EMFatic and its staff. We frequently update and add to our collection, so check back regularly! If you have ideas or topics that you would like to discuss or see included, don't hesitate to comment and make recommendations! Thank you!!!
Traditionally, brand building and cultivating a company’s brand image has been the responsibility of the Marketing department. Marketeers, for decades, have prided themselves upon their innate ability to create, design and grow the public image and perception of a business, its products and services. I’m here to tell you that the customer service department has more control over the brand than Marketing could ever dream of!
Okay, I’m as big of a marketing geek as the next guy, but let’s face the reality… Continue Reading…
Posted 9 months, 3 weeks ago at 2:55 pm. Add a comment
This is actually more of a random thought than an insightful commentary – more rhetoric than rant and rave…
If you had to pick one, would you expend your marketing budget trying to increase penetration in an existing or traditional market segment? Or would you prefer to go after an untapped niche? …I know, I know… The correct answer is “It depends.” Forget correctness for a moment. Your answer is not graded and you will not be held accountable for it at your next annual review.
This is a topic that seems to come up again and again and seems to relate directly to the stakeholders’ risk tolerance. Do you fish where the fish are biting (the ol’ fishin’ hole) or do you try something new and hope to strike gold(fish)?
Posted 10 months, 1 week ago at 1:55 am. 1 comment
