These blog posts represent the opinions of EMFatic and its staff. We frequently update and add to our collection, so check back regularly! If you have ideas or topics that you would like to discuss or see included, don't hesitate to comment and make recommendations! Thank you!!!
Traditionally, brand building and cultivating a company’s brand image has been the responsibility of the Marketing department. Marketeers, for decades, have prided themselves upon their innate ability to create, design and grow the public image and perception of a business, its products and services. I’m here to tell you that the customer service department has more control over the brand than Marketing could ever dream of!
Okay, I’m as big of a marketing geek as the next guy, but let’s face the reality… Continue Reading…
Posted 9 months, 3 weeks ago at 2:55 pm. Add a comment
We all know the famous Four P’s of marketing: Product, Price, Placement and Promotion. There is now a more potent, more powerful “P” than ever before – Perception.
More and more, Americans (and much of the rest of the globe) are moving into a realm of virtual existence. Reality is often overridden by the thoughts and opinions presented in the blogosphere. Online, people see, comprehend and internalize content. What is there becomes their understanding of the topic at hand. This is great in that people now have nearly the entire body of human knowledge available to them …and only a few keystrokes away. At the same time, this can become problematic. Continue Reading…
Posted 9 months, 3 weeks ago at 7:51 pm. Add a comment
