The Ultimate P!

We all know the famous Four P’s of marketing: Product, Price, Placement and Promotion.  There is now a more potent, more powerful “P” than ever before – Perception.

More and more, Americans (and much of the rest of the globe) are moving into a realm of virtual existence.  Reality is often overridden by the thoughts and opinions presented in the blogosphere.   Online, people see, comprehend and internalize content.  What is there becomes their understanding of the topic at hand.  This is great in that people now have nearly the entire body of human knowledge available to them …and only a few keystrokes away.  At the same time, this can become problematic. Continue Reading…