The Ultimate P!
We all know the famous Four P’s of marketing: Product, Price, Placement and Promotion. There is now a more potent, more powerful “P” than ever before – Perception.
More and more, Americans (and much of the rest of the globe) are moving into a realm of virtual existence. Reality is often overridden by the thoughts and opinions presented in the blogosphere. Online, people see, comprehend and internalize content. What is there becomes their understanding of the topic at hand. This is great in that people now have nearly the entire body of human knowledge available to them …and only a few keystrokes away. At the same time, this can become problematic. Continue Reading…
As I read the daily news, it’s hard to find much to get excited about. With the lowest interest rates in decades, we continue to see banks tighten their belts and pinch their pennies. Having just spent trillions of my money (and yours), the government seems to be at wit’s end regarding a solution for today’s money woes. When will it end? …I’ll give you my two cents in a future post, but what I wanted to address here is how does this murky economy affect pricing strategy for retailers and beyond?
